The software that connects brands, clubs and their members.
[ For brands ]
We develop a <software/> for teamwear
In a niche market in full transformation but still largely under-equipped, sports equipment distributors, specialists in clubs, are looking to equip themselves with technological tools adapted to their challenges. We provide a software designed specifically to help these thousands of sports equipment distributors to transform their relationship with their clients, clubs, while facilitating the sale directly to members. By dematerializing these interactions, we help distributors to exploit the best opportunities and potential of their local market.
Our vision is that of a market where sports equipment distributors are the cornerstone of a new sales model, both segmented and community-based, made up of amateur clubs that they serve locally.
[ Why we do it ]
We want to write a new chapter in the distribution of sports equipment.
Our thesis is simple: the future of distribution model is both local, segmented and community-based. We are convinced that retailers, alongside their local partner clubs, must play a central role in the future of sports equipment distribution.
Since sports equipment distributors already work with clubs, and that clubs gather hundreds of club members, there is just a little oil left in the gears to make this distribution model take off. For each local distributor, clubs thus become the unique way to reach club members at scale and with precision.
[ Key figures ]
1 million
amateur clubs in Europe
Club members
250 million
184 B€
sports equipment expenses per year (EU)
Clubs equipped with an online store today
8 % only
[ Our supporters ]
We are supported by investors who have marked their industry with their imprint. Their experience and their network illuminate our decisions.
“By creating a model in which clubs become an alternative to traditional distribution, Grinta has the potential to become an indispensable solution in the transformation of the sports equipment industry.”
“Brands and their partners are looking for a technology that allows clubs to become a new pillar of their omnichannel strategy.”
“I see in Grinta an exceptional talent for building a new standard in the sports equipment industry. The founding team is obsessed with the development of its product and the desire to improve the existing.”
[ Our foundation ]
Because it requires trust, humility, respect, transparency and kindness. Because it is also a source of motivation, engagement and creativity. Because it is even better when it is shared. We have made love a founding value of Grinta, a value that we try to spread internally and externally.
“It takes a number of critical factors to win an NBA championship, including the right mix of talent, creativity, intelligence, toughness, and, of course, luck. But if a team doesn’t have the most essential ingredient - love - none of those other factors matter.”
